CHRONICLES
— Digital
— Digital
Weaving local stories
Bhangarh Fort is an abandoned fort in the western Rajasthan region of India. Investors are now interested in renovating the fort and creating a luxury hotel allowing for a unique touristic experience of India.
The design addresses the rich history of the Fort, while mirroring the local craftsmanship of weaving. In combination they invite hotel guests to be drawn into a different world and create new stories themselves.
The target group is not interested in plain luxury. They seek novel and authentic experiences. The branding concept therefore revolves around the weaving of local stories and the aspect of learning from the local community.
Personal project
