— Packaging
Shower as therapy
Unilever is one of the biggest producers of fast moving consumer goods. Their new strategy focuses on local production. A soap manufacturer from the UK produces hand-made soaps from food scraps which Unilever will distribute.
The branding and packaging design illustrates the emotional space showers can provide. For some it is a place that allows a stream of consciousness and develop brilliant ideas. For others it is a place to hide for a few minutes from a partner, kids or other responsibilities. The design illustrates these different emotions under the shower with an honest and humorous twist.
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